Poll: Major move to hybrid vehicles may be imminent

The demographic group that Deloitte’s Automotive practice calls Generation Y, Americans aged 19 to 31, strongly prefers hybrid automobiles, according to a recent poll.

The poll states that 57% of Gen Y respondents surveyed prefer hybrid gasoline-electric vehicles, 2% prefer pure electric vehicles, and 37% prefer conventional gasoline vehicles. 89% of Gen Y respondents are looking for a fuel-efficient vehicle. They are also looking for vehicle safety and internet connectivity.

More complete poll results will be released by Deloitte shortly.

A description of the poll is at http://www.deloitte.com/view/en_US/us/Industries/Automotive-Manufacturing/automotive-survey/index.htm

The preliminary poll findings are at http://www.prnewswire.com/news-releases/deloitte-survey-gen-ys-embrace-of-hybrid-vehicles-may-be-auto-markets-tipping-point-137666268.html

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