The European Commission for Climate Action today launched a campaign to put practical solutions at the centre of the climate change debate and demonstrate how climate action can increase wellbeing and bring economic benefits to European citizens. Under the slogan “A world you like. With a climate you like.” the campaign is highlighting innovative climate solutions that reduce CO2 pollution while also improving people’s quality of life, something the Commission describes as “win-win” solutions – where saving money, time and greenhouse gas emissions go hand in hand.
If the campaign is successful it may well improve the opportunity for more climate responsible products and services and for a more effective role for business in achieving European greenhouse gas targets.
The campaign website is at http://world-you-like.europa.eu/en/ .